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The revenue acceleration rules

Tác giả: Shashi Upadhyay, Kent McCormick

B2B is 45% of the economy, but no book has addressed just this area of B2B predictive marketing--all have looked more at the consumer end of the predictive space. This book will explore how using predictive marketing to support ABM initiatives in the B2B world can supercharge your demand waterfall ...

The new global road map

Tác giả: Pankaj Ghemawat

Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty.

Innovative teams

Nhóm Tác giả: Harvard Business Review Press,

Don't leave creativity up to the "creatives" in your organization. Fostering creativity within your team can help your organization solve problems, create innovative products, break out into a new market, and even communicate and collaborate more effectively. Innovative Teams shows you how to: - ...

Insurance

Tác giả: Jack Hungelmann

Make wise decisions about your insurance plan with this exclusive guide available only at Barnes & Noble! Choosing insurance may be intimidating, but it doesn't have to be. The tools in this book empower you to make the best insurance decisions for your circumstances. You'll learn the fundamentals ...

Leading clarity

Tác giả: Brad Deutser

Leading Clarity offers a bold proposal that changes the trajectory of your business and leadership. Today’s business environment is more complex than at any time in history with greater ambiguity, chaos and uncertainty. Too often, individuals and organizations become bogged down with ...