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Increasing hits and selling more on your web site

Tác giả: Greg Helmstetter

Part 1: Developing your web strategy; Part 2: Site promotion: generating hits; Part 3: Designing your site to make money.

International trade: A management guide

Tác giả: Harold J. Heck

International trade and the national economy, company and product considerations, distribution channels, organization for exporting, technical and procedural aspects: financial, operational; Identifying foreign market opportunities, foreign market development.

Marketing management : 11th ed.

Tác giả: Philip Kotler

Understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs.

Marketing: Principles & Perspectives : 3rd ed.

Tác giả: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Marketing in a Dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, marketing channels and logistics, integrated marketing communications.

Marketing : 12th ed.

Tác giả: Micheal J. Etzel, Bruce J. Walker, William J. Stanton

The field of marketing, identifying and selecting markets, product, price, distribution, promotion, managing the marketing effort.