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Services marketing an Asia : managing people, technology and strategy

Tác giả: Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

Understanding services, focus on customers and managing relationships, creating value in a competitive market, planning and managing service delivery, Issues for senior management.

The skilled facilitator : a comprehensive resource for consultants, facilitators, managers, trainers, and coaches

Tác giả: Roger Schwarz

Part 1: Getting started; Part 2: Sentence basics; Part 3: Sentence development; Part 4: Common sentence problems and how to avoid them; Part 5: Paragraph basic; Part 6: Paragraph development; Part 7: Common paragraph problems and how to avoid them,...

New products management

Tác giả: C. Merle Crawford, C. Anthony Di Benedetto

Part 1: Overview and opportunity identification/selection; Part 2: Concept generation; Part 3: Concept/project evaluation; Part 4: Development; Part 5: Launch.

Marketing strategy

Tác giả: O.C. Ferrell, Michael D. Hartline, George H. Lucas Jr, David Luck

Strategic market planning, developing the marketing plan, environmental Analysis, Swot: the analysis of strengths, weaknesses, opportunities and threats; Mission, goals, and opjectives; Marketing strategy decisions; Selecting and developing the marketing strategy; Marketing implementation.

Direct marketing management : 2nd ed.

Tác giả: Mary Lou Roberts, Paul D. Berger

The basic of direct marketing, direct marketing decision variables, special techniques of direct marketing, direct marketing media.