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New products management

Tác giả: C. Merle Crawford, C. Anthony Di Benedetto

Part 1: Overview and opportunity identification/selection; Part 2: Concept generation; Part 3: Concept/project evaluation; Part 4: Development; Part 5: Launch.

Marketing strategy

Tác giả: O.C. Ferrell, Michael D. Hartline, George H. Lucas Jr, David Luck

Strategic market planning, developing the marketing plan, environmental Analysis, Swot: the analysis of strengths, weaknesses, opportunities and threats; Mission, goals, and opjectives; Marketing strategy decisions; Selecting and developing the marketing strategy; Marketing implementation.

Direct marketing management : 2nd ed.

Tác giả: Mary Lou Roberts, Paul D. Berger

The basic of direct marketing, direct marketing decision variables, special techniques of direct marketing, direct marketing media.

e-Business and e-Commerce for managers

Tác giả: H. M. Deitel, P.J. Deitel, K. Steinbuhler

Constructing an e-Business; e-Business and e-Commerce; internet marketing; legal, ethical, social and global issues; e-Business and e-Commerce case studies; Appendices.

Business data communications

Tác giả: William Stallings, Richard Van Slyke

Part 1: Requirements; Part 2: TCP/IP and the internet; Part 3: data communications; Part 4: networking; Part 5: applications; Part 6: management issues.