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Organizational behavior

Tác giả: Steven L. McShane, Mary Ann Von Glinow

This book is written for everyone in organization, not just managers. It helps everyone to make sense of organization behavior, and gives them the tools to work more effectively within organizations, no matter where they are located globally.

Lasting value: Lessons from a century of agility at lincoln electric

Tác giả: Joseph A. Maciariello

The purpose of this book is to describe, in detail, the management systems at the Lincoln Electric Company, as they exist after a century of successful practice; our fundamental premise is that, when properly understood, the Lincoln system is transferable to many other companies.

Contemporary management : 2nd ed.

Tác giả: Gareth R. Jones, Jennifer M. George, Charles W.L.Hill

This textbook is a valuable resource for study classroom preparation. It presents a thorough survey of the functions of modern management: phanning, leading, organizing, and controlling. Key to your understanding the change of contemporary management is appreciating how these functions interrelate ...

Basic marketing management : 2nd ed.

Tác giả: Douglas J. Dalrymple, Leonarld J. Parsons

This book provides readers with the core marketing management concepts in business environment and spotlights hot topics such as electronic commerce, brand equity, database marketing and interfunctional coodination.

Business : an integrative approach : 2nd ed.

Tác giả: Fred L. Fry, Charles R. Stoner, Richard E.

This book represents a fresh approach to teaching the introduction to business course. It is truly integrative business text on the market. It includes four major parts such as the integrative nature of business, the impact of external forces, providing excellence in products and services, ...