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Marketing

Tác giả: Roger A. Kerin, Steven W. Hartley, William Rudelius

Part 1: Initiating the marketing process; Part 2: Understanding buyers and markets; Part 3: Targeting marketing opportunities; Part 4: Satisfying marketing opportunities; Part 5: Managing the marketing process.

Essentials of contemporary management : 4th ed.

Tác giả: Gareth R. Jones, Jennifer M. George

Part one: Management and managers; Part two: The environment of management; Part three: Planning, decision making, and competitive advantage; Part four: Organizing and change; Part five: Leading individuals and groups; Part six: Controlling essential activities.

Human Resource Management: Gaining a competitive advantage: 7th ed.

Tác giả: Raymond A. Noe, John R. Hollenbeck, Barry Gerhart, Patrick M. Wright

Part 1: The Human Resource Enviroment; Part 2: Acquisition and Preparation of Human Resources; Part 3: Assessment and Development of HRM; Part 4: Compensation of Human Resource; Part 5: Special Topics in Human Resource Management.

Global Business Today

Tác giả: Hill, Charles W. l.

Part 1: Introduction and overview; Part 2: Country Differences; Part 3: Cross-Border Trade and Investment; Part 4: Global Money System; Part 5: Competing in a Global Marketplace.

Human Resource Management Applications

Tác giả: Stella M. Nkomo, Myron D. Fottler, R. Bruce McAfee

Part 1 : Human Resource Management in Perspective : Environment and Legal Issues; Part 2: Meeting Human Resource Requirements : Job Analysis/Design, Planning, Recruitment, and Selection; Part 3: Developing ...