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Break through the noise : the nine rules to capture global attention

Tác giả: Tim Staples, Josh Young

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever ...

Business and professional communication : a practical guide to workplace effectiveness : 2nd ed.

Tác giả: Kathryn Sue Young, Howard Paul Travis

Contents: Communicating for career success. Intrapersonal examination. Job searches, résumés, and cover letters interviewing. Basic skills for the first week. Writing skills and technology for the first week and beyond. Teamwork and your career. Decision making, problem solving, management, and ...

How brands grow : what marketers don't know

Tác giả: Byron Sharp

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style ...

For the culture : the power behind what we buy, what we do, and who we want to be

Tác giả: Marcus Collins

Contents: Unpacking culture. Finding a congregation. Preaching the gospel. Making meaning. Missing the codes. The speed of culture. The implications of cultural production.

Selling the American people : advertising, optimization, and the origins of adtech

Tác giả: Lee McGuigan

Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have ...