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The future of business : 5th ed.

Tác giả: Lawrence J. Gitman, Carl McDaniel

Including: The business environment; Business ownership; Marketing management; Technology and information; Finance.

Internet marketing: Foundations and applications 2nd ed.

Tác giả: Carolyn F. Siegel

Module I. An Introduction to the Internet and the Environment of Internet Marketing 1. A Marketing Perspective in the Internet Age 2. Internet Fundamentals: Operations, Management, the Web, and Wireless 3. Identifying Internet Users 4. Taking Marketing to the Net 5. Legal and Ethical Issues; ...

Microeconomic analysis: 3rd ed.

Tác giả: Hal R. Varian

Microeconomic Analysis has been a fixture of graduate programs in economics for fifteen years, providing unique authority, clarity, and breadth of coverage. The Third Edition continues to supply the building blocks of microeconomic analysis: a thorough treatment of optimization and equilibrium ...

Academic leadership : a practical guide to chairing the department

Tác giả: Deryl R. Leaming

In Academic Leadership, the author draws on over 20 years of experience as a department chair to assist chairpersons in fulfilling their duties and responsibilities. Each chapter is replete with suggestions on how to effectively manage and improve an academic department, including sections on ...

Unemployment insurance : the American experience 1915-1935

Tác giả: Daniel Nelson

Examines the relevant features of unemployment insurance systems such as hours and earning thresholds and minimum contribution requirements. Empirical analysis shows that non-standard workers are more likely to become unemployed or inactive and are disadvantaged in their entitlements to ...