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Macroeconomics : principles and applications : 5th ed.

Tác giả: Robert E. Hall, Marc Lieberman

Part 1. Preliminaries; part 2. Macroeconomics: Basic concepts; Part 3. Long-run macroeconomic; Part 4. The short- run model and fiscal policy; Part 5. Expanding the model: money, prices and the global economy.

The practice of business statistics : using data for decisions

Tác giả: David S. Moore, George McCabe, William M. Duckworth, Layth Alwan

It offers a welcome innovation by allowing students to make data-informed, real-world business decisions almost from day one. By discussing data production and interpretation early in the book data analysis can then be used throughout the course. This approach drives home the relevance and ...

MKTG

Tác giả: Charles W. Lamb, Joseph F. Hair, Carl McDaniel

1. The World of Marketing; 2. Analyzing Marketing Opportunties; 3. Product Decisions; 4. Distribution Decisions; 5. Promotion and Communication Stratecies; 6. Pricing Decisions; 7. Technology Driven Marketing.

The measurement and behavior of unemployment : a conference of the universities-national bureau committee for economic research

Nhóm Tác giả: National Bureau of Economic Research

Part 1. The meaning and measurement of unemployment and full employment; Part 2. The behavior of unemployment.

Microeconomics : a contemporary introduction : 8th ed.

Tác giả: William A. McEachern

In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case ...