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The PDMA handbook of new product development

Tác giả: Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz

1. New Products: What Separates the Winners from the Losers; 2. Seven Steps to Strategic New Product Development ; 3. Market Analysis and Segmentation Issues for New Consumer Products; 4. Market Analysis and Segmentation Issues for New Business to Business Products; 5. Optimizing Product ...

Applied data communications : a business oriented approach

Tác giả: James E Goldman

Provides frameworks and methodology for solving problems as technology continues to advance; In depth applied understanding of the technology covered and is targeted to the IT employees who actually build the networks. Business oriented, problem solving approach, including real business case ...

Principles of marketing

Tác giả: Philip Kotler, Gary Armstrong

The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.

Principles of microeconomics : 9th ed.

Tác giả: Karl E. Case, Ray C. Fair, Sharon E Oster

Introduction to economics; The market system: Choices made by households and firms; Market imperfections and the role of government; The world economy.

Economics of strategy

Tác giả: Besanko, David

Analysis of factors affecting the dynamics of economic development in the enterprise: the competitive strategy and its role for the development; These management strategies and economic cooperation of organizations, companies and enterprises.