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Essentials of economics

Tác giả: Bradley R Schiller

The book provides a solid introduction to the core concepts of economics with an emphasis on real world examples and current events.

MKTG7: Instructor edition

Tác giả: Charles W Lamb, Joseph F Hair, Carl McDaniel

Part 1: The world of marketing. Part 2: Analyzing marketing opportunities. Part 3: Product decisions. Part 4: Distribution decisions. Part 5: Promotion and communication strategies. Part 6: Pricing decisions.

Human Resource management : 12th ed.

Tác giả: Lloyd L. Byars, Leslie W. Rue

This revised edition focuses on: Small business applications; international considerations; computer applications; and employee commitment. The book maintains a strong focus on the skills and vocabulary involved in the field of human resource management.

Intermediate microeconomics

Tác giả: James P. Quirk

Economics : 5th ed.

Tác giả: R Glenn Hubbard, Anthony Patrick O'Brien

This guide motivates students to learn economics through real business examples. Whether students open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.