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HBR's 10 must reads on strategic marketing

Tác giả: Clayton M. Christensen, Theordore Levitt, Philip Kotler

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in. Create products that perform the jobs people need to get done. Get a bird’s-eye view of your brand’s strengths and weaknesses. Tap a market that’s ...

HBR's 10 must reads 2016: the definitive management ideas of the year from Harvard Business Review

This book will inspire you to: Tap into the new technologies that are changing the way businesses compete. Fuel performance by redesigning your organization’s practices around feedback. Learn techniques to move beyond intuition for better decision making. Understand why your strategy execution ...

Getting beyond better : how social entrepreneurship works

Tác giả: Roger L. Martin, Sally Osberg, Arianna Huffington

The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneuars actually go about ...

Marketing : 5 th ed.

Tác giả: Dhruv Grewal, Michael Levy

Section 1. Assesing the marketplace; Section 2. Understanding the marketplace; Section 3. Targeting the marketplace; Section 4. Value creation; Section 5. Value capture.

Blue ocean strategy, expanded edition : how to create uncontested market space and make the competition irrelevant

Tác giả: W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.