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A concise guide to macroeconomics : what managers, executives, and students need to know : 2nd ed.

Tác giả: David A. Moss

This guidebook covers the essentials of macroeconomics and examines, in a simple and intuitive way, the core ideas of output, money, and expectations. Early chapters leave you with an understanding of everything from fiscal policy and central banking to business cycles and international trade. ...

Microeconomics

Tác giả: Dean S Karlan; Jonathan Morduch; Meredith L Startz

Presenting to The power of economics; Supply and demand; Individual decisions; Firm decisions; Public economics.

Business: A changing world

Tác giả: O C Ferrell; Geoffrey A Hirt; Linda Ferrell

This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, this book allows breathing space to explore topics and incorporate additional activities ...

Marketing : 12 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1: Initiating the marketing process; Part 2: Understanding buyers and markets; Part 3: Targeting mareketing opportunities; Part 4: Satisfying marketing opportunities; Part 5: Managing the marketing process.

Marketing: The core : 5 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1. Initiating the marketing process; Part 2. Understanding buyers and markets; Part 3. Targeting marketing opportunities; Part 4. Satisfying marketing opportunities.