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Storytelling with data : a data visualization guide for business professionals

Tác giả: Cole Nussbaumer Knaflic

Contents: The importance of context; Choosing an effective visual; Clutter is your enemy!; Focus your audience's attention; Think like a designer; Dissecting model visuals; Lessons in storytelling; Pulling it all together; Case studies; Final thoughts.

HBR guide to building your business case

Tác giả: Raymond Sheen, Amy Gallo

The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to: Spell out the business need for your idea; Align your case with strategic goals; Build the right team to shape and ...

Mastering business for strategic communicators : insights and advice from the C-suite of leading brands

Tác giả: Matthew W. Ragas, Ron Culp

Contents: Part I: Introduction. Part II: Communications, business acumen, and the c-suite. Part III: Finance and investor relations. Part IV: Human resources and employee engagement. Part V: Corporate strategy, innovation, and legal. Part VI: Marketing, brand, and data analytics. Part VII: Social ...

Because internet : understanding the new rules of language

Tác giả: Gretchen McCulloch

Contents: Informal writing. Language and society. Internet people. Typographical tone of voice. Emoji and other internet gestures. How conversations change. Memes and internet culture. A new metaphor.

Business and professional communication : a practical guide to workplace effectiveness : 2nd ed.

Tác giả: Kathryn Sue Young, Howard Paul Travis

Contents: Communicating for career success. Intrapersonal examination. Job searches, résumés, and cover letters interviewing. Basic skills for the first week. Writing skills and technology for the first week and beyond. Teamwork and your career. Decision making, problem solving, management, and ...