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Persuasion : theory and research : 3rd ed.

Tác giả: Daniel J. O′Keefe

Contents: Persuation, attitudes and actions. Social judgment theory. Functional approaches to attitude. Belief-based models of attitude. Cognitive dissonance theory. Reasoned action theory. Stage models. Elaboration likelihood model...

The dynamics of persuasion : communication and attitudes in the 21st century : 8th ed.

Tác giả: Richard M. Perloff

Part 1: Foundations. Part 2: The Nature of Attitudes. Part 3: Changing Attitudes and Behavior. Part 4: Persuasive Communication Contexts.

Persuasion : theory and research : 2nd ed.

Tác giả: Daniel J. O′Keefe

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional ...

The art of the pitch : persuasion and presentation skills that win business

Tác giả: Peter Coughter

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

The SAGE handbook of persuasion : developments in theory and practice : 2nd ed.

Tác giả: James Price Dillard, Lijiang Shen

Part 1. Fundamental issues. Part 2. Theories, perspectives, and traditions. Part 3. Contexts, settings, and applications.