Communication in marketing
Advertising and Promotion : an integrated marketing communications perspective : 11th ed.
In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 5
- Đang rỗi: 5
Beyond advertising : creating value through all customer touchpoints
Part 1. The motivation for change; Part 2. Toward a new model beyond advertising; Part 3: What to do now to get ready for - and Co-create - the future.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 2
- Đang rỗi: 2