CSDL SÁCH

Communication in marketing

Duyệt theo:
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Advertising and Promotion : an integrated marketing communications perspective : 11th ed.

Tác giả: George E. Belch, Michael A. Belch

In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 5
  • Đang rỗi: 5
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Beyond advertising : creating value through all customer touchpoints

Tác giả: Yoram Wind, Catharine Hays

Part 1. The motivation for change; Part 2. Toward a new model beyond advertising; Part 3: What to do now to get ready for - and Co-create - the future.

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 2
  • Đang rỗi: 2
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Search engine marketing

Tác giả: Andreas Ramos, Stephanie Cota

The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1