Tóm tắt:

The purpose of this graduation paper is to translate the chapter II “Marketing Hospitality and Travel Services” which is quoted from the book “Hospitality and Travel Marketing”. The book “Hospitality and Travel Marketing” in general and the chapter II with the title “Marketing Hospitality and Travel Services” in particular is an interesting lecturing book, written by Alastair M. Morrison,provides theories as well as main characteristics of marketing for Hospitality and Travel Services.