CSDL Luận văn - Luận án
A study of marketing solutions to attract Chinese tourists to Sea Front Hotel
Số trang:
58 p.
Chuyên ngành:
Tiếng Anh Du lịch
Mã phân loại:
420
Kiểu tài liệu: Khóa luận Tốt nghiệp
Nhà xuất bản:
Dai hoc Duy Tan
Nơi lưu trữ: 03 Quang Trung
Năm xuất bản:
2017
Ngôn ngữ: English
Chủ đề:
English--Tourism
Tóm tắt:
Theoretical background such s definition of hotel, hotel business, hotel marketing and marketing-mix in hotel business. Case description, it includes general information of Sea Front Hotel, the revenue of Chinese tourists of Sea Front Hotel in 3 years (2014-2016), the source of gueses of Sea Front Hotel in 3 years and the status of marketing activities to attract Chinese tourists. Analysis and evaluation.
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