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Marketing strategy : text and cases : 6th ed.

Tác giả: O. C. Ferrell, Michael Hartline

Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. ...

400 vodka absolut based cocktails

Tác giả: Lev Well

The Swedish vodka Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold all over the world. It has one of the largest numbers of flavored vodkas in the world. So there is a great variety of mouthwatering cocktails on the basis of Absolut. This ...

Investment analysis and portfolio management : 10th ed.

Tác giả: Frank K. Reilly, Keigth C. Brown

Part 1: The investment background; Part 2: Developmnets in invesment theory; Part 3: Valuation principles and practices; Part 4: Analysis and management of common stocks; Part 5: Analysis and management of bonds; Part 6: Derivative security analysis; Part 7: Specification and evaluation of asset ...

Managerial accounting : decision making and motivating performance

Tác giả: Srikant M. Datar, Madhav V. Rajan

Managerial Accounting: Making Decisions and Motivating Performance enables managers and business owners to attain the core skills they need to become integral members of their company’s decision-making teams. This new program from established authors Srikant M. Datar and Madhav Rajan emphasizes ...

Microeconomics : 6th ed.

Tác giả: R. Glenn Hubbard, Anthony Patrick O'Brien

One of the challenges of teaching Principles of Microeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Microeconomics with MyEconLab makes economics relevant by demonstrating how real businesses use economics to make decisions every day. And with an ever ...