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Essentials of marketing research : a hands-on orientation

Tác giả: Naresh K. Malhotra

This text provides a better teaching and learning experience–for you and your students. It will help you to: Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management; ...

Leadership in organizations : 9th ed.

Tác giả: Gary Yukl, William L. Gardner III

Chapter 1: The nature of leadership; Chapter 2: Leadership behavior; Chapter 3: The leadership situation and adaptive leadership; Chapter 4: Decision making and empowerment by leaders; Chapter 5: Leading change and innovation; Chapter 6: Power and influance tactics; Chapter 7: Leader traits and ...

Probabilistic methods of signal and system analysis : 3rd ed.

Tác giả: George R. Cooper, Clare D. McGillem

Introduction to probability; Random varibles; Several random variables; Elements of statistics; random processes; Correlation functions; Spectral density; Response of linear systems to random inputs.

Essentials of entrepreneurship and small business management : 9th ed.

Tác giả: Norman M. Scarborough, Jeffrey R. Cornwall

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and ...

The economics of money, banking and financial markets : 12th ed.

Tác giả: Frederic S. Mishkin

The Economics of Money, Banking and Financial Markets brings a fresh perspective to today’s major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy ...