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Using financial accounting information : the alternative to debits and credits : 10th ed.

Tác giả: Gary A. Porter, Curtis L. Norton

Using a proven non-debit/credit approach that emphasizes the decision-usefulness of accounting information and de-emphasizes mechanical procedures, USING FINANCIAL ACCOUNTING INFORMATION, 10E prepares you to be effective decision makers and business leaders. Porter's unique Transaction Analysis ...

Marketing management : 15th ed.

Tác giả: Philip Kotler, Kevin Lane Keller

Part 1: Understanding marketing management; Part 2: Capturing marketing insights; Part 3: Connecting with customers; Part 4: Building strong brands; Part 5: Creating value; Part 6: Delivering value; Part 7: Communicating value; Part 8: Conducting marketing responsibly for long-term success.

Basic business statistics : concepts and applications : 13th ed.

Tác giả: Mark L. Berenson, David M. Levine, Kathryn A. Szabat

Statistics is essential for all business majors and this text helps students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business. Guided by principles set by major statistical and business science associations (ASA and DSI), plus ...

Strategic management and business policy : globalization, innovation and sustainablility : 14th ed.

Tác giả: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford

Part I: Introduction to strategic management and business policy; Part II: Scanning the environment; Part III: Strategy formulation; Part IV: Strategy implementation and control; Part V: Introduction to case analysis; Part VI: Cases in strategic management.

Principles of marketing : 17th ed.

Tác giả: Philip Kotler, Gary Armstrong

Part 1: Defining marketing and the marketing process; Part 2: Understanding the marketplace and consumer value; Part 3: Designing a customer value-driven strategy and mix; Part 4: Extending marketing.