ý kiến bạn đọc

The dynamics of persuasion : communication and attitudes in the 21st century : 8th ed.

Tác giả: Richard M. Perloff

Part 1: Foundations. Part 2: The Nature of Attitudes. Part 3: Changing Attitudes and Behavior. Part 4: Persuasive Communication Contexts.

Viral marketing : the science of sharing

Tác giả: Karen Nelson-Field

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr ...

Breakthrough international negotiation : how great negotiators transformed the world's

Tác giả: Michael Watkins, Susan Rosegrant

This fascinating and instructive book offers a revealing, blow-by-blow description of secret, headline-making negotiations in the Middleast, Korea, Africa, and Bosnia, as well as an invaluable guide to conducting such a difficult process of tremendous practical application to a wide variety of ...

Tourism economics and policy : 2nd ed.

Tác giả: Larry Dwyer, Peter Forsyth, Wayne Dwyer

This revised edition incorporates new material on the sharing economy, AI, surface and marine transport, resident quality of life issues, the price mechanism, the economic contribution of tourism, and tourism and economic growth. It remains an accessible text for students, researchers and ...

Mexico since 1980

Tác giả: Stephen Haber [et.al]

This book addresses two questions that are crucial to understanding Mexico's current economic and political challenges. Why did the opening up of the economy to foreign trade and investment not result in sustained economic growth? Why has electoral democracy not produced rule of law? The answer to ...