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Break through the noise : the nine rules to capture global attention

Tác giả: Tim Staples, Josh Young

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever ...

Numerical linear algebra with Julia

Tác giả: Eric Darve, Mary Wootters

Provides in-depth coverage of fundamental topics in numerical linear algebra, including how to solve dense and sparse linear systems, compute QR factorizations, compute the eigendecomposition of a matrix, and solve linear systems using iterative methods such as conjugate gradient.

Inside Jihadism : understanding jihadi movements worldwide

Tác giả: Farhad Khosrokhavar

Jihad is the most organized force against Western capitalism since the Soviet era. Yet jihadism is multifaceted and complex, much broader than Al Qaeda alone. In the first wide-ranging introduction to today's rapidly growing jihadism, Khosrokhavar explains how two key movements variously influence ...

LikeWar : the weaponization of social media

Tác giả: P. W. Singer, Emerson T. Brooking

Through the weaponization of social media, the internet is changing war and politics, just as war and politics are changing the internet. Terrorists livestream their attacks, “Twitter wars” produce real-world casualties, and viral misinformation alters not just the result of battles, but the very ...

Rhetoric in civic life : 2nd ed.

Tác giả: Catherine Helen Palczewski, Richard Ice, John Fritch

Rhetoric in Civic Life provides a richly textured, conceptually organized introduction to rhetorical theory and concepts. Sophisticated yet accessible, it guides students in exploring rhetorical action in a democratic society.