CSDL sách
- Viral marketing : the science of sharing
- Tác giả: Karen Nelson-Field
- Nhà xuất bản: Oxford University Press - Australia
- Năm xuất bản: 2013
- Số trang:114 p.
- Kích thước:21 cm.
- Số đăng ký cá biệt:55979
- ISBN:978-0195527988
- Mã Dewey:658.8
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Digital communications, social aspects, video recordings
- Chủ đề: Digital communications--Social aspects
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
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