CSDL sách
001
000004850
003
LDTU
020
$a0130493171
041
$aeng
082
$a910.68
100
$aPlog, Stanley C.
245
$aLeisure travel a marketing handbook $cStanley C. Plog
260
$aNew Jersey $bPearson $c2004
300
$a257 p. $c25 cm
504
$a Index: p. 251 - 254
520
$aA marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets.
650
$aTravel -- Marketing
653
$aTravel marketing
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
23869
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