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Essentials of marketing : a marketing strategy planning approach : 12th ed.

Tác giả: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can ...

Taking sides - clashing views in United States history : volume 2 : reconstruction to the present

Tác giả: Larry Madaras, James M. SoRelle

Presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript. An instructor’s manual with testing material is available ...

Study guide for use with economics : 18th ed.

Tác giả: William B. Walstad; Campbell R. McConnel; Stanley L. Brue; Sean Masaki Flynn

Each chapter contains an introductory statement, a checklist of behavioral objectives, an outline, a list of important terms, fill-in questions, problems and projects, objective questions, and discussion questions. The answers to Economics’ end-of-chapter Key Questions appear at the end of the ...

Economics : principles, problems, and policies

Tác giả: Campbell R. McConnell, Stanley L. Brue

An introduction to economics and the economy; Macroeconomics measurement and basic concepts; Macroeconomics models and fiscal policy; Money, banking, and monetary policy; Long-run perspectives and macroeconomics debates.

Creative impulse

Tác giả: Dennis J Sporre

This volume presents an overview of the arts in the Western tradition; within the contexts of the philosophy, religion, aesthetic theory, economics, and politics surrounding them. It is an historical introduction to the humanities yielding a basic familiarity with major styles and their ...