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Essentials of marketing

Tác giả: Perreault, William D.

1. Marketing’s value to consumers, firms and society; 2. Marketing strategy planning; 3. Evaluating opportunities in the changing marketing environment; 4. Focusing marketing strategy with segmentation and positioning; 5. Final consumers and their buying behavior; 6. Business and organizational ...

Relationship selling : 2nd ed.

Tác giả: Mark W. Johnston, Greg W. Marshall

1. Introduction to relationship selling; 2. Using information to understand sellers and buyes; 3. Value creation in ...

The art of asset allocation : principles and investment strategies for any market : 2nd ed.

Tác giả: David M. Darst

Chapter 1: Essentials of asset allocation; Chapter 2: The asset-allocation process; Chapter 3: Asset-allocation tools and concepts; Chapter 4: Asset-allocation rebalancing; Chapter 5: Imdividual investor behavior ...

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing

Tác giả: Abaetê de Azevedo, Ricardo Pomeranz

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces ...

Wikibrands

Tác giả: Moffitt Sean

Part 1: The wikibrands story; Part 2: Reinventing the marketing paradigm; Part 3: The flirt model - building a wikibrand; Part 4: Incubating your wikibrand community; Part 5: Applying wikibrands beyond the corporation; Part 6: The wikibrands primer.