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Marketing : An introduction : 8th ed.

Tác giả: Gary Armstrong, Philip Kotler

Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.

Copywriting for the electronic media : a practical guide

Tác giả: Milan D. Meeske

Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). . Complete with skill-building exercises, nearly 80 writing assignments and examples of ...

Problem solving and programming concepts

Tác giả: Maureen Sprankle

Unit 1: Introduction to problem solving and programming; Unit 2: Logic structures; Unit 3: Data structures; Unit 4: Database management systems; Unit 5: Object-oriented programming; Unit 6: File processing; Unit 7: Application software.

Computer networking

Tác giả: Stanford H. Rowe, Marsha L. Schuh

This book presents networking concepts with a “practical” approach. It backs technical concepts and information with relevant applications in the business and education worlds, providing learners with a “context” to understand the material. A five part organization includes an introduction and ...

Basic biomechanics : 5th ed.

Tác giả: Susan J. Hall

Basic Biomechanics provides an introduction to biomechanics using the latest findings from the research literature to support and exemplify the concepts presented. Quantitative as well as qualitative examples of problems illustrate biomechanical principles. Quantitative aspects are presented in a ...