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Marketing analytics : a practical guide to real marketing science

Tác giả: Mike Grigsby

Part I: Overview; Part II: Dependent variable techniques; Part III: Inter-relationship techniques.

The Routledge handbook of tourism and hospitality education

Tác giả: Dianne Dredge, David Airey, Michael J. Gross

Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

How consumers pick a hotel: strategic segmentation and target marketing

Tác giả: Dennis J.Cahill

Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for ...

The advanced econometrics of tourism demand

Tác giả: Haiyan Song, Stephen F. Witt, Gang Li

Recreation programming : designing leisure experiences : 6th ed.

Tác giả: J. Robert Rossman, Barbara Elwood Schlatter

This book is taught to design and stage program services by the theory and technique of recreation programming, including: Basic leisure theory that explains how leisure is experienced; The generic structure of situated activity systems in which social interaction produces leisure experiences;...