CSDL sách
001
000006540
003
LDTU
020
$a0789006103
041
$aeng
082
$a910
100
$aPizam, Abraham $cPhD $eAuthor
245
$aConsumer behaviour in travel and tourism $cAbraham Pizam, Yoel Mansfeld
260
$aNew York $bRoutledge $c1999
300
$a530 p. $c21cm
504
$a References: p.509-511
520
$aConsumer behaviour in travel and tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enable readers to determine the wants and needs of target markets.
650
$aTourism
653
$aTourist
700
$aMansfeld, Yoel $e Author
852
$a209 Phan Thanh $bNgoại văn
911
Đinh Thị Thu Hồng
928
35679
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