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The innovator's method : bringing the lean startup into your organization

Tác giả: Nathan Furr, Jeff Dyer, Clayton M. Christensen

Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer ...

The Medici effect : what elephants and epidemics can teach us about innovation

Tác giả: Frans Johansson

Part 1. The intersection; Part 2. Creating the medici effect; part 3.Making intersectional ideas happen.

The Clayton M. Christensen reader : selected articles from the world's foremost authority on disruptive innovation

Tác giả: Clayton M Christensen

Covering a broad spectrum of topics—business model innovation, mergers and acquisitions, value-chain shifts, financial incentives, product development—these articles illuminate the impact and implications of disruptive innovation as well as Christensen’s broader thinking on management theory and ...

Not for free: Revenue strategies for a new world

Tác giả: Saul J. Berman

Chapter 1. Segmentation; Chapter 2. Pricing innovation; Chapter 3. Payer inovation; Chapter 4. Package innovation.