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The business and information technologies (BIT) project : a global study of business practice

Tác giả: Uday S. Karmarkar, Vandana Mangal

The Business and Information Technologies (BIT) study documents the information technology driven changes that occur in business structures, business practices and sector structures. Conducted by participating countries at appropriate time intervals and encompassing a wide spectrum of industry ...

The network imperative : how to survive and grow in the age of digital business models

Tác giả: Barry Libert, Megan Beck, Yoram Wind

Part 1. The promise; Part 2. The principles; Part 3. The pivot; Part 4. The practice.

Win the game of Google-opoly : unlocking the secret strategy of search engines

Tác giả: Sean V Bradley

1. Either you are visible or you are invisible; 2. Reality check : Google is a monopoly; 3. Creating a Googleopoly : Google page one dominance strategy; 4. Creating the ultimate onsite SEO website strategy; 5. Video and video SEO; 6. Social media versus social media optimization; 7. Strategies for ...

Electronic commerce: A managerial perspective 2006: 4th edition

Tác giả: Efraim Turban, Dave King, Jae Kyu Lee, Dennis Viehland

For undergraduate and graduate courses in Electronic Commerce.For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business ...

Database design and development: A visual approach

Tác giả: Raymond Frost, John Day, Craig Van Slyke

For students in the introductory course in database who want to learn how to design rather than just manipulate relational databases.The book that balances database theory, business problem solving, and hands-on-practice. This book prepares student for the workplace without sacrificing rigorous ...