ý kiến bạn đọc

Tourism : the business of travel: 4th ed.

Tác giả: Roy A. Cook, Laura J. Yale, Joseph J. Marqua

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. ...

Consumer behaviour in tourism : 2nd ed.

Tác giả: Jonh Swarbrooke, Susan Horner

Introduction the Parchase-Decision process, typologies of tourist behaviour, tourism demand and markets, consumer behaviour and marketing, topical issues in consumer behaviour, conclusions and future.

Tourism : principles, practices, philosophies: 11th ed.

Tác giả: Charles R. Goeldner, J. R. Brent Ritchie

Part 1: Tourism overview; Part 2: How tourism is organized; Part 3: Understanding travel behavior; Part 4: Tourism supply, demand, policy, planning, and development; Part 5: Essentials of tourism research and marketing; Part 6: Tourism prospects.

An introduction to tourism

Tác giả: Leonard J. Lickorish, Carson L Jenkins

An introduction to tourism is the essential guide to the tourism industry. it provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism, factors influencing the tourism industry, tourism in developing countries, sustainable tourism, ...

Tourism : principles and practice: 2nd ed.

Tác giả: Chris Cooper...[et.al]

This book presents five parts such as Tourism demand; The tourism destination; The tourism industry; Marketing for tourism; The future of tourism; Major case studies.