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E-Commerce & information technology in hospitality & tourism

Tác giả: Zongqing Zhou

The text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to ...

Tourism : concepts and practices

Tác giả: John R. Walker, Josieyn T. Walker

Capturing the taste of the industry, Tourism: Concepts and Practices explores this exciting field using a systems approach. Building on the author’s experience, it looks at the characteristics of tourism and the demand side first, then organizing tourism, followed by the ...

Tourism : the business of travel: 4th ed.

Tác giả: Roy A. Cook, Laura J. Yale, Joseph J. Marqua

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. ...

Consumer behaviour in tourism : 2nd ed.

Tác giả: Jonh Swarbrooke, Susan Horner

Introduction the Parchase-Decision process, typologies of tourist behaviour, tourism demand and markets, consumer behaviour and marketing, topical issues in consumer behaviour, conclusions and future.

Tourism : principles, practices, philosophies: 11th ed.

Tác giả: Charles R. Goeldner, J. R. Brent Ritchie

Part 1: Tourism overview; Part 2: How tourism is organized; Part 3: Understanding travel behavior; Part 4: Tourism supply, demand, policy, planning, and development; Part 5: Essentials of tourism research and marketing; Part 6: Tourism prospects.