CSDL sách
001
000004848
003
LDTU
020
$a0137147295
041
$aeng
082
$a910.68
100
$aRoy A. Cook
245
$aTourism $cRoy A. Cook, Laura J. Yale, Joseph J. Marqua
246
$aThe business of ravel
250
$a4th ed.
260
$aNew Jersey $bPrentice Hall $c2010
300
$a414 p. $c27 cm
520
$aWritten in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
650
$aTourism
653
$aTourism
700
$aYale, Laura J.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
23881
Sách Chuyên ngành