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HBR guide to negotiating

Tác giả: Jeff A Weiss

Section 1. Before you get in the room: the best negotiator is the most prepared one; Section 2. In the room: power comes from negotiating with discipline; Section 3. The common challenges: tools and techniques you can use in specific situations; Section 4 Postgame: careful review drives learning ...

Content marketing strategies for dummies

Tác giả: Stephanie Diamond

Part I. Getting started with content marketing strategies; Part 2. Uncovering the customer experience; Part 3: creating actionable content; Part 4. Developing channel promotions; Part 5. Using check-back analysis.

Become a franchise owner! : the start-up guide to lowering risk, making money, and owning what you do

Tác giả: Joel Libava

Incuding 12 chapters such as 1. About James; 2. A Brief history of franchising, briefly; 3. Take the franchise quiz!; 4. Explained: the franchise business model with benefits; 5. Are you right or wrong for franchise ownership? Reviewing the quiz s results; 6. Search for a franchise without ...

Exceptional selling : how the best connect and win in high stakes sales

Tác giả: Jeff Thull

Presenting to The more you sweat, the less you sell; Nobody buys a value proposition; You've got to get your mind right; Earning the keys to the elevator; Diagnosis trumps presentation every time; Cutting through the smoke and mirrors; It doesn't pay to surprise a corporation; Show me the money; ...

Enterprise systems integration : 2nd ed.

Tác giả: Judith M. Myerson

Section 1: Integration drivers. Section 2: Enterprise architectures. Section 3: Enabling technologies. Section 4: Component based development. Section 5: Database servers in an intergrated environment. Section 6: Data warehousing. Section 7: Enterpriese resource planning. Section 8: Enterprise ...