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The CEO's guide to marketing : the most practical marketing book you will ever read

Tác giả: Lonny Kocina

Step 1. Competence; Step 2. Code; Step 3. Channels; Step 4. Calendar; Step 5. Control; Step 6. Creative.

Value proposition design : how to create products and services customers want : get started with...

Tác giả: Alexander Osterwalder...[et.al]

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Value ...

The startup owner's manual : the step-by-step guide for building a great company : Vol. 1 : 1st ed.

Tác giả: Steve Blank, Bob Dorf

Step 1. Customer discovery; Step 2. Customer validation.

This is service design methods, a companion to this is service design doing : expanded service design thinking methods for real projects : 1st ed.

Tác giả: Marc Stickdorn , Markus Edgar Hormess, Markus Hormess, Jakob Schneider

In this book, you’ll find 54 hands-on descriptions that help you DO the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for activities within research, ideation, prototyping, and facilitation. This is the print version of the method companion ...

The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems : 1st ed.

Tác giả: Michael Lewrick , Patrick Link, Larry Leifer

This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly ...