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HBR's 10 must reads on strategic marketing

Nhóm Tác giả: Harvard Business Review Press

Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and ...

The alliance : managing talent in the networked age

Tác giả: Reid Hoffman, Ben Casnocha, Chris Yeh

HBR's 10 must reads 2015 : the definitive management ideas of the year from Harvard business review

Nhóm Tác giả: Harvard Business Review Press

Contents: Beware the next big thing; The capitalist's dilemma; The focused leader; The big lie of strategic planning; Contextual intelligence; How Netflix reinvented HR; Blue ocean leadership; The ultimate marketing machine; Your scarcest resource; How Google sold its engineers on management; ...

HBR's 10 must reads : the definitive management ideas of the year from Harvard Business Review 2019

Nhóm Tác giả: Harvard Business Review Press

Contents: The overcommitted organization; Why do we undervalue competent management?; "Numbers take us only so far"; The new CEO activists; Artificial intelligence for the real world; Why every organization needs an augmented reality strategy; Thriving in the gig economy; Managing our hub economy; ...

The mind of the leader : how to lead yourself, your people, and your organization for extraordinary results

Tác giả: Rasmus Hougaard, Jacqueline Carter

Part 1. Understand and lead yourself; Part 2. Understand and lead your people; Part 3. Understand and lead your organization.