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Hỏi đáp về kỹ thuật thực hành kinh doanh xuất nhập khẩu

Tác giả: Võ Thanh Thu

Cung cấp kiến thức về lý luận và thực tiễn trong hoạt động kinh doanh xuất nhập khẩu.

Job analysis : human resource management for small and medium enterprises.

Nhóm Tác giả: Mekong project development facility

Contents: Human resource management, job analysis developing a strategy for Human resource management , some of example of job description, specificetion and performance standard,workbook summary ...

About customers: gathering information : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: The importance of finding out information about customers and potential customers business buying behavior workbook review.

Promotion and advertising : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: The elements of a promotion strategy, selecting the right promotion tools, creating an advertising program, developing pricing and pricing strategies,....

Target marketing : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: Market Segmentation, market targeting, workplace action plan, developing pricing and pricing strategies,...