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Introduction to marketing concepts: Marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: The marketing concept, customer satisfaction, the marketing plan, workplace action plan, developing pricing and pricing strategies.

Production planning and development : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: Understanding a product, making product decisions, product management, developing pricing and pricing strategies,...

Recruiting, job search, and selection : human resource management for small and medium Enterprises

Nhóm Tác giả: Mekong project development facility

Contents: Human resource management, the recruitment process, steps in the recruitment process, Workbook summary, workplace action plan,...

Wage and salary system : human resource management for small and medium enterprises : contents

Nhóm Tác giả: Mekong project development facility

Contents: Human rosource function and responsibilities, Wage and salary system, setting up a wage and salary system,worbook summary...

About customers: Gathering information on purchasing processes and trends

Nhóm Tác giả: Mekong project development facility

Contents: Introduction to the management training program for small anf medium enterprises, Gathering data about customers, the consumer buying process, the business buying process, forecasting buyer needs and trends, workbook review...