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Tìm ra phương pháp tiếp thị riêng

Tác giả: Trường Thịnh

Trình bày một số vấn đề của tiếp thị: Kỹ xảo thuyết phục của nhân viên tiếp thị, niềm tin tiếp thị và hướng dẫn mở rộng hoạt động tiếp thị.

Economics : principle, problems, and policies : 8th ed.

Tác giả: Campbell R. McConnell, Stanley L.Brue, Sean M. Flynn

Introduction to economics and the economy; Microeconomics of product markets; Microeconomics of resources markets; Microeconomics of goverment; Microeconomics issues and policies; GDP growth and instability; Macroeconomics models and fiscal policy; Money, banking, and monetary policy; Extensions ...

Advertising and intergrated brand promotion : 5th ed.

Tác giả: Thomas C.O'Guinn, Chris T. Allen, Richard J. Semenik

This book provides a solid understanding of advertising strategy through a clearly written text, couple with more than 500 of the most contemporary ads and exhibition. A leader in its emphasis on integrated brand promotion, Advertising and intergrated brand promotion combines a compelling ...

Essentials of Negotiation : 5th ed.

Tác giả: Roy J. Lewicki, David M. Saunders, Bruce Barry

Essentials of Negotiation, 5e is a condensed version of the main text, Negotiation, Sixth Edition. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Twelve of the 20 chapters ...

Negotiation: Readings, exercises and cases : 6th ed.

Tác giả: Roy J. Lewicki, David M. Saunders, Bruce Bary

Negotiation is a critical skill needed for effective management. Negotiation: Readings, Exercises, and Cases 6e takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation and the dynamics of interpersonal and inter-group conflict and ...