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Advertising and intergrated brand promotion : 5th ed.

Tác giả: Thomas C.O'Guinn, Chris T. Allen, Richard J. Semenik

This book provides a solid understanding of advertising strategy through a clearly written text, couple with more than 500 of the most contemporary ads and exhibition. A leader in its emphasis on integrated brand promotion, Advertising and intergrated brand promotion combines a compelling ...

Essentials of Negotiation : 5th ed.

Tác giả: Roy J. Lewicki, David M. Saunders, Bruce Barry

Essentials of Negotiation, 5e is a condensed version of the main text, Negotiation, Sixth Edition. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Twelve of the 20 chapters ...

Negotiation: Readings, exercises and cases : 6th ed.

Tác giả: Roy J. Lewicki, David M. Saunders, Bruce Bary

Negotiation is a critical skill needed for effective management. Negotiation: Readings, Exercises, and Cases 6e takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation and the dynamics of interpersonal and inter-group conflict and ...

Principles of Microeconomics : 5th ed.

Tác giả: N. Gregory Mankiw

With its clear and engaging writing style, PRINCIPLES OF MICROECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you’re likely to find interesting about the economy (particularly if you’re studying economics for the first ...

Quản trị nguồn nhân lực = Human resource management

Tác giả: Ivancevich John M

Giới thiệu về quản trị nguồn nhân lực và môi trường; Tiếp cận nguồn nhân lực; khen thưởng cho các nhân lực; Phát triển nguồn nhân lực; Các mối quan hệ giữa người lao động - ban quản lý và nâng cao sự an toàn - sức khỏe