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Marketing : An introduction : 8th ed.

Tác giả: Gary Armstrong, Philip Kotler

Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.

Annual editions : Gobal issues 08/09 : 24th ed.

Tác giả: Robert M. Jackson

Global issues provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: An annotated listing of selected world wide web sites; An annotated table of contents; A topic guide; a general introduction; Brief overviews for ...

Annual Editions : Environment 10/11 : 29th ed.

Tác giả: Zachary Sharp

1. The Golobal Environment: An Emerging World View; 2. Population, Policy, and Economy; 3. Energy: Present and Future Problems; 4. Biosphere: Endangered Species; 5. Resources: Land and Water; 6. The Politics of Climate Change.

Annual editions : educational psychology : 25th ed.

Tác giả: Kathleen M. Cauley, Gina M. Pannozzo

The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 ...

Annual editions : mannagement : 15th ed.

Tác giả: Fred H. Maidment

This book is organized into seven units, each dealing with specific, interrelated topics in management. Each unit begins with an overview that provides the necessary information that allows the reader to place the selections in the context book.