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Essentials of marketing : a marketing strategy planning approach : 12th ed.

Tác giả: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can ...

Study guide for use with economics : 18th ed.

Tác giả: William B. Walstad; Campbell R. McConnel; Stanley L. Brue; Sean Masaki Flynn

Each chapter contains an introductory statement, a checklist of behavioral objectives, an outline, a list of important terms, fill-in questions, problems and projects, objective questions, and discussion questions. The answers to Economics’ end-of-chapter Key Questions appear at the end of the ...

Economics : principles, problems, and policies

Tác giả: Campbell R. McConnell, Stanley L. Brue

An introduction to economics and the economy; Macroeconomics measurement and basic concepts; Macroeconomics models and fiscal policy; Money, banking, and monetary policy; Long-run perspectives and macroeconomics debates.

Marketing : An introduction : 8th ed.

Tác giả: Gary Armstrong, Philip Kotler

Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.

Annual editions : Gobal issues 08/09 : 24th ed.

Tác giả: Robert M. Jackson

Global issues provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: An annotated listing of selected world wide web sites; An annotated table of contents; A topic guide; a general introduction; Brief overviews for ...