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Marketing : 2nd ed.

Tác giả: Dhruv Grewal, Dhruv Grewal

Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The ...

Engineering economy : 6th ed.

Tác giả: Leland Blank, Anthony Tarquin

Chapter 1: Foundations of engineering economy; Chapter 2; Factors: How time and intersest affect money; Chapter 3: Combining factors; Chapter 4: Nomial and effective interest rates; Chapter 5: Present worth analysis; Chapter 6: Annual worth analysis; Chapter 7: Rate of return analysis: singgle ...

Essentials of marketing : a marketing strategy planning approach : 12th ed.

Tác giả: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can ...

Study guide for use with economics : 18th ed.

Tác giả: William B. Walstad; Campbell R. McConnel; Stanley L. Brue; Sean Masaki Flynn

Each chapter contains an introductory statement, a checklist of behavioral objectives, an outline, a list of important terms, fill-in questions, problems and projects, objective questions, and discussion questions. The answers to Economics’ end-of-chapter Key Questions appear at the end of the ...

Economics : principles, problems, and policies

Tác giả: Campbell R. McConnell, Stanley L. Brue

An introduction to economics and the economy; Macroeconomics measurement and basic concepts; Macroeconomics models and fiscal policy; Money, banking, and monetary policy; Long-run perspectives and macroeconomics debates.