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M: Information Systems

Tác giả: Baltzan, Paige

This book provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. M: Information Systems is designed to give students the ability to understand how information technology can be a point ...

Study Guide for use with essentials of economics. 2nd ed.

Tác giả: William B. Walstad

Each chapter contains an introductory statement, a checklist of behavioral objectives, an outline, a list of important terms, fill-in questions, problems and projects, objective questions, and discussion questions. The text’s glossary is repeated in the Study Guide so that the student does not have ...

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition)

Tác giả: Jeffrey Hughes

Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is ...

The social media bible : tactics, tools, and strategies for business success

Tác giả: Lon Safko

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology ...

Social media ROI : managing and measuring social media efforts in your organization

Tác giả: Olivier Blanchard

Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media such as Align ...