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Strategic marketing management : meeting the global marketing challenge

Tác giả: Carol H. Anderson, Julian Vincze

Introduction of knowledge of marketing theory. Analysis of factors and methods of marketing to achieve business efficiency high: Identify and analyze the profitability of the customer, the customer marketing strategy and products, the priority factors, the co affiliates.

Product design : techniques in reverse engineering and new product development

Tác giả: Kevin Otto, Kristin Wood

Product Design presents an in-depth study of structured designed processes and methods. Fundamental approach is that reverse engineering and teardowns offer a new better paradigm for design instruction, permitting a modern learning cycle of experience, hypothesis, understanding, and then execution. ...

Mad ave: A century of award winning advertising

Nhóm Tác giả: The Art Directors Club

This book presents a curated compendium of the most inspired work in advertising, from the traditional format of print ads to television commercial storyboards.

Labor Markets Under Trade Unionism: Employment, Wages and Hours

Tác giả: John Pencavel

Aims to bring together the theoretical and empirical strands. The book contains a survey and synthesis of the available literature on the subject, and an extended comparative study of the North American and British labour markets. It ends by proposing an agenda for future research.

Agricultural involution : the processes of ecological change in Indonesia

Tác giả: Clifford Geertz

A valuable and important study...in which source materials from history, economics, soil science, geography and other fields are brilliantly marshalled and interrelated. But besides being an exemplary study in the interaction of history, physical environment and agricultural technology, this book ...