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The agile start-up : quick and dirty lessons every entrepreneur should know

Tác giả: Jeff Scheinrock; Matt Richter-Sand

Presenting to Why you should read this book; The entrepreneur's life cycle; Agile philosophy; Make it feasible; Customers and competition; Making money; Marketing; Team; Pitching your startup; Investors; Building the business; What to know before you go.

The empowered manager : positive political skills at work : 2nd ed.

Tác giả: Peter Block

Presenting to Mangers in the middle; Personal choices that shape the work environment; A culture of empowerment; The empowerment choice; Creating a vision of greatness; Negotiating with allies and adversaries; Balancing autonomy and interdepence; Facing organizational realities; Enacting the vision.

The agile marketer : turning customer experience into your competitive advantage

Tác giả: Roland Smart

Part I: How Development Methods Influence Marketing; Part II: Adaptive Methods for Modernizing Marketing; Part III: Linking Innovation and Customer Experience; Part IV: Modern Marketing and the Customer Experience.

Achieve with accountability : ignite engagement, ownership, perseverance, alignment & change

Tác giả: Mike Evans

Chapter 1. Taking accountability; Chapter 2. Choices; Chapter 3. Accountability : what is it?; Chapter 4. Accountability transcends; Chapter 5. The preeminent organization.

Youthnation : building remarkable brands in a youth-driven culture

Tác giả: Matt Britton

Including 16 chapters: 1. From Status Symbol to Status Update; 2. From Things to Thrills; 3. The Rise of Electronic Dance Music; 4. Access over Ownership; 5. The Communal Table; 6. The Peer-to-Peer Economy; 7. The Power of the Crowd; 8. Free Agency; 9. Lifehacking; 10. The Field Guide to ...