ý kiến bạn đọc

Principles of marketing : 16th ed.

Tác giả: Philip T. Kotler, Gary Armstrong

Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing ...

Fundamentals of management : essential concepts and applications : 9th ed.

Tác giả: Stephen P. Robbins, David A. De Cenzo, Mary A. Coulter

Fundamentals of Management is a brief, paperback text that gives students more depth and breadth with practical tools to practice their management skills than any other textbook. The Ninth Edition introduces a new and exciting design and includes new chapter openers, case applications, and ...

Fundamentals of human resource management : 11th ed.

Tác giả: David A. DeCenzo, Stephen P. Robbins, Susan L. Verhulst

The 11th edition of DeCenzo's Fundamentals of Human Resource Management continues to offer an emphasis on timely and emerging human resource topics, including new information on recent changes to employee health plans and evolving healthcare legislation; current treatment of unions and labor ...

Principles of microeconomics : 7th ed.

Tác giả: N. Gregory Mankiw

A text by a superb writer and economist that stresses the most important concepts without overwhelming students with an excess of detail. A thorough update has been made to keep all chapters fresh and relevant with current Economic coverage. MindTap, the cutting edge online environment is available ...

Quản trị doanh nghiệp : lý thuyết, nghiên cứu và thực hành = Corporate governance : a synthesis of theory, research and practice

Tác giả: H. Kent Baker, Ronald Anderson

Phần 1. Nền tảng kiến thức và các quan điểm về quản trị doanh nghiệp: Lịch sử, hệ thống, các thông lệ tốt nhất và các bằng chứng thực nghiệm; Phần 2. Quản trị nội bộ; Phần 3. Quản trị bên ngoài: các cổ đông không tham gia điều hành; Phần 4. Trả lời câu hỏi thảo luận cuối chương.