ý kiến bạn đọc

The invincible company

Tác giả: Alexander Osterwalder, ...[et.al]

The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your ...

101 things I learned® in advertising school

Tác giả: Tracy Arrington, Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Written by an experienced advertising executive and instructor, 101 Things I ...

Hooked : how to build habit-forming products

Tác giả: Nir Eyal, Ryan Hoover

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up ...

Winning the story wars : why those who tell--and live--the best stories will rule the future

Tác giả: Jonah Sachs

Part one. The broken world of storytelling. Part two. Shaping the future. Interlude: a creation myth for marketers.

Mastering business for strategic communicators : insights and advice from the C-suite of leading brands

Tác giả: Matthew W. Ragas, Ron Culp

Contents: Part I: Introduction. Part II: Communications, business acumen, and the c-suite. Part III: Finance and investor relations. Part IV: Human resources and employee engagement. Part V: Corporate strategy, innovation, and legal. Part VI: Marketing, brand, and data analytics. Part VII: Social ...