
- Hooked : how to build habit-forming products
- Tác giả: Nir Eyal, Ryan Hoover
- Nhà xuất bản: New York - Portfolio
- Năm xuất bản: 2019
- Số trang:246 p.
- Kích thước:24 cm.
- Số đăng ký cá biệt:56720
- ISBN:978-1591847786
- Mã Dewey:658.575
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Consommateurs comportement, produktentwicklung, development
- Chủ đề: Consommateurs comportement
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
- Sách điện tử:https://thuvienso.duytan.edu.vn/handle/123456789/337427
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