CSDL sách
- Front cover image for Logo design workbook : a hands-on guide to creating logos
- Tác giả: Sean Adams, Noreen Morioka, Terry Stone
- Nhà xuất bản: Rockport Publishers - United States of America
- Năm xuất bản: 2004
- Số trang:240 p.
- Kích thước:24 cm.
- Số đăng ký cá biệt:57683
- ISBN:9781592530328
- Mã Dewey:741.6
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Arts graphiques, branding & logo design, advertisements, logography
- Chủ đề: Logo & Arts graphiques--Orientation professionnelle
- Chuyên ngành: Khoa Mỹ thuật Ứng dụng
- Tóm tắt: This is the first book in a new series of practical and inspirational workbooks from Rockport Publishers, which will cover all the fundamental areas of the graphic design business. This edition, Logo Design Workbook, focuses on creating powerful logo designs and answers the question, "What makes a logo work?"" "In the first half of the book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo development process. Covered topics include: developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the long term goals of the client might affect the look and needs of the mark; choosing thoughtful colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful while others are not. The authors then take the design process one step further with an extensive exploration of the process of developing a graphic standards manual.
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