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Hooked : how to build habit-forming products

Tác giả: Nir Eyal, Ryan Hoover

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up ...