Improving marketing communication program for Saigontourane Da Nang Hotel

• Tác giả: Tran Van Tien |
• Giảng viên hướng dẫn: MBA. Huynh Linh Lan |
• Chuyên ngành: Quản trị Kinh doanhị (PSU-QTH)

Chapter 1: Literature review for marketing and marketing communication; Chapter 2: The current status of business and promotion mix of Saigontourane Danang hotel; Chapter 3: Improve the communication program for Saigontourane Danang hotel.