An investigation into the real situation of the marketing activities and suggestions for attracting tourists at My Son World cultural heritage

• Tác giả: Truong Thi Bich Long |
• Giảng viên hướng dẫn: Mai Lan Thi |
• Chuyên ngành: Tiếng Anh Du lịch

Chapter I is theoretical background about My Son World cultural heritage and some information about art architecture, universally notable values; Chapter II is case description describing the tourstm service marketing and real situation the quality of marketing activities at World cultural heritage; Chapter III is the analysis and evaluation of the problems.